We are currently seeking an experienced and independent Google Ads Media Buyer to join our team in support of our US-based partner company, Second Screen Digital. Second Screen Digital is a full-funnel, data-driven marketing agency providing a wide range of services – from paid search and social to content production, UGC, SEO, and website design.
As a Media Buyer, you will independently manage accounts, diagnose performance issues, and make informed optimization decisions while collaborating with senior strategists and the broader marketing team.
Responsibilities:
- Build, launch, manage, and optimize Google Ads campaigns across Search, Shopping, Performance Max, Display, and YouTube, as applicable
- Conduct keyword research and develop effective campaign, ad group, and targeting structures
- Write and test compelling ad copy, extensions, offers, and landing-page messaging
- Manage budgets and bidding strategies to achieve client CPA, ROAS, revenue, and lead-generation goals
- Review campaign performance regularly and make proactive, data-driven optimizations
- Audit existing Google Ads accounts and identify structural, tracking, targeting, and budget inefficiencies
- Analyze search terms, add negative keywords, refine match types, and improve traffic quality
- Set up and troubleshoot conversion tracking using Google Tag Manager, GA4, and Google Ads
- Support Google Merchant Center setup, product-feed optimization, and Shopping campaign management
- Evaluate landing-page performance and recommend improvements that could increase conversion rates
- Monitor pacing and ensure budgets are allocated effectively throughout the month
- Prepare clear performance reports that explain what happened, why it happened, and what should happen next
- Communicate account performance, challenges, and recommendations to internal team members and clients
- Stay current on Google Ads platform changes, automation, bidding strategies, and industry best practices
- Collaborate with creative, email, SEO, and account management teams to support broader client goals
Qualifications:
- 2-4 years of hands-on experience managing Google Ads campaigns
- Demonstrated experience independently managing multiple client or business accounts
- Strong working knowledge of Search, Shopping, Performance Max, Display, and YouTube
- Experience managing both e-commerce and lead-generation campaigns is strongly preferred
- Solid understanding of ROAS, CPA, CPL, conversion rate, impression share, and other core performance metrics
- Experience with GA4, Google Tag Manager, Google Merchant Center, and conversion tracking
- Ability to identify the difference between a campaign problem, tracking problem, offer problem, and landing-page problem
- Strong analytical skills and confidence working with performance data
- Excellent attention to detail, organization, and quality control
- Ability to clearly explain performance and strategy to people who may not be Google Ads experts
- Comfortable balancing multiple accounts, deadlines, and priorities in an agency environment
- Google Ads certifications are preferred but not required
We offer:
- Full-time, remote work
- Working hours: Monday to Friday, starting at 3pm CET
- Private Health Insurance from day 1
- Timely and organized performance reviews
If this seems like the right job for you, we invite you to submit your resume in English. Please keep in mind that resumes in other languages might not be considered.