We are currently seeking an experienced and independent Growth Marketing Lead to join our team in support of our US-based partner company. Our partner  is a global fintech company providing payment infrastructure, global payouts, embedded finance, and financial technology solutions to businesses operating around the world. The company supports payments and disbursements across more than 150 countries. 

As a Growth Marketing Lead, you will work closely with executive leadership and own paid media budgets, marketing automation, CRM strategy, analytics, conversion optimization, AI tools, and reporting. You will be responsible for turning marketing investments into measurable pipeline and revenue. 

Responsibilities:

Demand Generation

• Own i-Payout’s overall growth marketing strategy and execution
• Build a predictable B2B demand generation engine focused on qualified pipeline
• Manage and optimize approximately $3 million in annual paid advertising spend
• Own Google Ads, LinkedIn advertising, retargeting, and other paid acquisition channels
• Develop and execute Account-Based Marketing (ABM) campaigns targeting enterprise accounts
• Build campaigns supporting enterprise sales and outbound initiatives
• Own lead generation strategy and continuously optimize campaign performance
• Continuously test, analyze, and improve marketing performance

Marketing Automation

• Manage HubSpot CRM and Marketing Hub to support scalable marketing operations
• Build lead scoring, nurturing, routing, attribution, and automated marketing workflows
• Use AI and automation to increase marketing output while reducing manual work
• Develop automated email campaigns that move prospects through the customer journey
• Establish attribution systems that connect marketing activity with opportunities, pipeline, and revenue

Website & Conversion Optimization

• Own website conversion optimization, including landing pages, A/B testing, heat mapping, and user journey optimization
• Develop and execute SEO and technical marketing initiatives
• Establish reliable conversion tracking across the marketing funnel
• Identify and implement technical improvements that strengthen website performance, tracking, and conversion

Content & Brand

• Develop executive thought leadership, case studies, product content, and sales enablement materials (website content, video content, social media content)
• Lead AI-assisted content production across relevant marketing channels

Analytics

• Build marketing dashboards and reporting tied directly to pipeline and revenue
• Track and improve MQLs, SQLs, CAC, marketing-generated pipeline, CPL, ROAS, and conversion rates

Qualifications: 

• Proven experience building and scaling B2B growth or demand generation systems
• Experience in fintech, payments, banking, payment processing, payouts, payroll, embedded finance, B2B SaaS, or enterprise software
• Strong understanding of how fintech businesses operate and how enterprise customers evaluate financial technology
• Experience managing significant paid media budgets and demonstrating measurable ROI
• Strong hands-on experience with Google Ads and LinkedIn Campaign Manager
• Experience with HubSpot CRM and Marketing Hub
• Strong understanding of Google Analytics 4 and Google Tag Manager
• Experience with marketing automation, lead scoring, attribution, and CRM workflows
• Experience with Account-Based Marketing
• Strong understanding of SEO and conversion rate optimization
• Experience using AI tools and platforms to improve marketing productivity and automation
• Strong analytical and data-driven decision-making skills
• Ability to connect marketing activity to pipeline, revenue, CAC, CPL, ROAS, and conversion rates
• Comfortable operating independently with significant ownership and accountability
• Strong communication skills and the ability to work directly with executive leadership
• Excellent English communication skills

We offer:

• Full-time, remote work
• Working hours: Monday to Friday, starting from 12pm CET or later
• Private Health Insurance from day 1
• Timely and organized performance reviews

If this seems like the right job for you, we invite you to submit your resume and samples of your work in English. Please keep in mind that resumes in other languages might not be considered.