We are currently seeking a responsive, thorough, results-driven, and proactive Performance Marketing Specialist (Google PPC & Agency Marketing) to join our team in support of our partner company – Online Marketing for Doctors. Our partner is a full-service digital marketing agency focused exclusively on connecting patients around the world with the best medical and healthcare providers in their fields.

This is a hybrid role combining Google PPC campaign management with internal marketing responsibilities for the agency. The ideal candidate is both analytical and creative – someone who can drive measurable results through paid campaigns while also helping grow the agency through strong marketing execution. You will manage high-performing advertising campaigns for healthcare clients while also supporting the agency’s internal marketing initiatives across paid media, landing pages, and marketing content.

Responsibilities

Client PPC Campaign Management

• Develop and implement effective PPC strategies across Google Ads (including Search, Display, and YouTube) and Bing Ads to achieve client goals and objectives
• Perform keyword research, ad copy creation, and campaign targeting to optimize campaign performance and maximize ad spend efficiency
• Conduct A/B testing and ongoing optimization of ad campaigns, including bid management, budget allocation, and targeting adjustments
• Monitor campaign performance, analyze data, and provide regular performance reports and insights to clients and stakeholders
• Identify opportunities for campaign expansion and optimization, including remarketing, audience targeting, and ad extension utilization
• Stay up to date with industry trends, best practices, and platform updates in the PPC advertising space
• Collaborate with cross-functional teams, including designers and copywriters, to create compelling ad creatives and landing page experiences
• Conduct competitor analysis to identify industry trends, insights, and potential campaign opportunities
• Monitor and optimize ad performance metrics such as click-through rates (CTR), conversion rates, and quality score

Internal Marketing for the Agency

• Plan and execute Meta Ads (Facebook & Instagram) campaigns to generate leads and grow the agency’s visibility
• Collaborate with the team to optimize landing pages and improve conversion rates
• Create and refine marketing copy for ads, landing pages, and marketing materials
• Contribute to content creation including case studies, campaign insights, and marketing materials
• Support the development of internal marketing funnels and campaigns
• Work closely with designers and other team members to develop high-performing creative assets

Qualifications

• 5+ years of hands-on PPC experience, preferably in a digital marketing agency or healthcare marketing environment
• Proficiency in Google Ads (Search, Display, Shopping, and Video campaigns)
• Experience with Bing Ads and other PPC platforms
• Experience running Meta Ads campaigns (Facebook & Instagram)
• Strong knowledge of PPC optimisation strategies, bid management, and conversion tracking
• Familiarity with SEO tools (Google Ads Editor, SEMrush, Ahrefs, etc.)
• Ability to write or refine high-performing marketing copy
• Experience with landing page optimization and conversion rate optimisation (CRO)
• Proficiency in Excel or Google Sheets for data analysis and reporting
• Excellent communication and presentation skills in English
• Strong analytical skills, with the ability to interpret data, draw actionable insights, and make data-driven decision

We Offer

• Full-time remote work
• Working hours: Monday to Friday, starting at 8am CET
• Private Health Insurance from day 1
• Timely and organized performance reviews
• Opportunity to work on international healthcare marketing campaigns and help grow a specialized digital agency

If this sounds like the right opportunity for you, we invite you to submit your resume and portfolio of work (including PPC campaign results demonstrating improvements in key metrics such as CTR, conversion rates, CPA, or ROAS) in English. Please note that applications submitted in other languages may not be considered.