We are currently seeking a senior, independent, hands-on Marketing Lead who will join our team in support of our US-based partner company Pinpointe. Pinpointe is a B2B technology company operating in the email marketing, marketing automation, and customer engagement platform space. They help businesses deliver high-impact, scalable messaging through sophisticated email and automation solutions.

As a Marketing Lead, you will have direct influence on company positioning and growth. This is a high-impact individual contributor position for someone who can think strategically, execute independently, and build systems, while selectively hiring and managing contractors when needed. You will be a one-man marketing team, strategizing and executing on the company’s marketing strategy in direct collaboration with the General Manager.

Responsibilities:

• Build a new website that showcases Pinpointe’s automation capabilities, features, target audiences, and use cases in a way that converts visitors to leads and trials
• Drive messaging that highlights the platform’s strengths in automation, deliverability, segmentation, and analytics
• Craft strategic content that speaks to: email marketing challenges faced by B2B marketers, how automation and segmentation solve those problems, and real use-cases and results achieved with Pinpointe
• Define and implement lead funnels across inbound and outbound channels
• Ensure campaigns drive high-quality trial signups and demos, leveraging content, email, and targeted outreach
• Use deep experience in email marketing, marketing automation, and customer engagement platforms (CDP/CEP) to shape how Pinpointe communicates its value
• Ensure messaging, cadence, and workflows in campaigns reflect real-world ESP and automation expertise
• Use AI tools for research, drafting content, optimizing campaigns, and scaling production
• Identify automation opportunities in the marketing tech stack to improve efficiency and results
• Hire and direct contractors as needed
• Set goals, deliverables, and quality standards for all external work
• Track performance metrics across website, content, lead generation, and campaign effectiveness
• Use data and analytics to refine strategies and improve conversion over time

Qualifications:

• Senior-level experience in email marketing and/or marketing automation
• Background at an Email Service Provider (ESP), marketing automation platform, or Customer engagement/CDP platform – mandatory
• Deep understanding of messaging and communications platforms, automation workflows, and real-world customer use cases
• Exceptional English (written and verbal)
• Proven ability to work independently and proactively
• Strong strategic thinking combined with hands-on execution
• Practical use of AI tools for marketing efficiency and scale

Nice to have:

• Experience relaunching or building B2B SaaS websites 
• Familiarity with inbound and outbound lead generation
• Working knowledge of paid ads (Google, Facebook) 

We offer:

• Full-time, remote work
• Working hours: Monday to Friday, starting at 2pm CET (with flexibility over time)
• Private Health Insurance from day 1
• Timely and organized performance reviews

If this seems like the right job for you, we invite you to submit your resume in English. Please keep in mind that resumes in other languages might not be considered.