We are currently seeking an experienced SEO & GEO Specialist to join our team in support of our partner company, Lightway Digital. Lightway is a full-service digital marketing agency that delivers tailored online advertising and data-driven user acquisition strategies. The company offers a wide range of services, including search engine optimization, social media management, paid campaign management, online reputation management, web development, as well as conversion and engagement optimization.

As an SEO & GEO Specialist,  you will be responsible for developing organic search strategies that combine technical improvements, content optimization, and data-driven insights to drive consistent, compounding growth across a diverse portfolio of websites.

Responsibilities:

• Develop and execute effective SEO & GEO strategies: Enhance site visibility and improve search engine rankings for clients
• Technical SEO: Conduct site audits, prioritize fixes (including crawl budget, Core Web Vitals, structured data, indexation, and hreflang), and collaborate with development teams to implement these changes
• On-Page Optimization: Create keyword maps, revamp metadata, optimize internal linking, and ensure that content aligns with search intent and best practices for Answer Engine Optimization (AEO)
• Content Strategy: Work with writers to build topic clusters that target Featured Snippets, People Also Ask (PAA) spots, and SGE citations
• Off-Page & Digital PR: Plan and oversee link-building campaigns to strengthen domain authority while avoiding potential penalties
• Analytics & Reporting: Track performance using GA4, Looker Studio, and Search Console; translate data into clear roadmaps and monthly reports
• Tool Mastery: Utilize platforms such as Screaming Frog, Ahrefs, Semrush, and ChatGPT/LLMs to identify opportunities and automate repetitive tasks
• Cross-Team Collaboration: Coordinate with PPC, CRO, and creative teams to ensure that organic insights inform paid and social campaigns, and vice versa
• Trend Spotting: Monitor algorithm updates, schema changes, and AI-generated search experiences, adapting strategies proactively to stay ahead of competitors

Qualifications:

• 2+ years of hands-on SEO experience, agency or in-house
• Proven wins in technical SEO and content-led growth
• Proficiency with Search Console, GA4, Screaming Frog, Ahrefs/Semrush, and log-file or server-log analysis
• Working knowledge of schema.org, Core Web Vitals, international SEO (hreflang), and mobile-first best practices
• Comfortable using LLMs/AI tools for keyword clustering, content briefs, or SERP analysis.
• Strong analytical skills
• Excellent written and verbal communication in English
• HTML/CSS familiarity, hands-on experience with Shopify, WordPress, and/or Webflow or a history of outranking household-name competitors

We offer:

• Full-time, remote work
• Working hours: Monday to Friday, starting at 11am CET
• Private Health Insurance from day 1
• Timely and organized performance reviews

If this seems like the right job for you, we invite you to submit your resume in English. Please keep in mind that resumes in other languages might not be considered.